A trial to explore how AdWords quality score could be improved showed that a keyword match domain and a URL structure have an impact on the cost and position of 谷歌广告.
The test involved selecting a base keyword that was considered to have extremely higher traffic. In the test, the base keyword “Las Vegas” was chosen. After which, three AdWords key categories, such as accommodation, Delta flights, and tour, were attached to the base keyword. Since the landing page webpage content was considered, a very limited and yet significant group of keywords was chosen.
For a period of time, the selected three trial AdWords campaigns were exclusively tested on the Google search network, concentrating on impressions instead of CTR or Conversion rates. The three AdWords campaigns were aimed at people who want to visit Las Vegas.
The test also included the use of Performable as a landing page platform in running the trial an iFrame to display the website. With Performable, all the landing pages could be reproduced using iFrame and that can result in the test being subjected to outside factors with a limited effect on the landing page quality score.
In the process of the trial, a sample set was also employed while a keyword match domain, a brand new domain that does not have a campaign or content on it, and an authority domain, with which the campaigns would be run.
Generally, the test revealed that the keyword domain garnered a significant number of impressions even on AdGroups or Keywords that did not have even a single click or varied by any factor that Google believes affect the quality score. According to the conducted short test campaign, if one desires to have the Ads to show it is much better to run them on the Keyword friendly domain or at least a subdomain compared to a page or directory on an authority domain.
Among the significant results of the short trial showed that running Ads on a keyword domain would lead to a slightly higher quality score, making it more relevant to the person searching which boosts traffic. So if you’d like to encourage more people to view your site, establish a keyword-friendly domain. You can never go wrong.