A trial to explore how AdWords quality score could be improved showed that a keyword match domain and a URL structure have an impact on the cost and position of 谷歌广告.
The test involved selecting a base keyword that was considered to have extremely higher traffic. In the test, the base keyword “Las Vegas” was chosen. After which, three AdWords key categories, such as accommodation, Delta flights, and tour, were attached to the base keyword. Since the landing page webpage content was considered, a very limited and yet significant group of keywords was chosen.
For a period of time, the selected three trial AdWords campaigns were exclusively tested on the Google search network, concentrating on impressions instead of CTR or Conversion rates. The three AdWords campaigns were aimed at people who want to visit Las Vegas.
The test also included the use of Performable as a landing page platform in running the trial an iFrame to display the website. With Performable, all the landing pages could be reproduced using iFrame and that can result in the test being subjected to outside factors with a limited effect on the landing page quality score.
In the process of the trial, a sample set was also employed while a keyword match domain, a brand new domain that does not have a campaign or content on it, and an authority domain, with which the campaigns would be run.
Generally, the test revealed that the keyword domain garnered a significant number of impressions even on AdGroups or Keywords that did not have even a single click or varied by any factor that Google believes affect the quality score. According to the conducted short test campaign, if one desires to have the Ads to show it is much better to run them on the Keyword friendly domain or at least a subdomain compared to a page or directory on an authority domain.
Among the significant results of the short trial showed that running Ads on a keyword domain would lead to a slightly higher quality score, making it more relevant to the person searching which boosts traffic. So if you’d like to encourage more people to view your site, establish a keyword-friendly domain. You can never go wrong.
Most people who work from home don’t think of having a plan for the unexpected until it’s too late. It’s important to have a plan before you experience your first crisis so you don’t suffer because of it.
Here are 7 tips to help you handle the unexpected.
Have an emergency contact sheet with clients’ contact information available in case something serious happens to you. Only let trusted people know about this sheet and its contents. These people can use this information to contact your clients if you are too sick or injured to do so yourself.
- Get a plan.
Anticipate that emergencies will arise and prepare for them by maintaining some type of log of the tasks you do and the things that need to be done. Keep a spreadsheet of these and how often you do them, then check them off as you complete them. Keep a list of passwords in a safe, secure place. Make sure that your family (or whoever you trust to help you) is able to do the things you do each day, so you won’t be caught off-guard when something unexpected happens.
- Be honest with your clients.
Get in touch with your clients and customers as soon as possible, being honest about how long you think it will take for you to complete their projects. Communicating with your customers is key. Most people will understand the delay as long as they are aware of it. If you get to the point where you cannot work or cannot finish a project, but sure to be clear and honest about the situation and try to make an arrangement that will be acceptable. Don’t wait until the last minute to tell them about a potential problem.
If your crisis involves your child or family member suffering an illness, make a schedule of what needs to be done so you can do as much work as possible while the person is resting.
You may wish to train a friend, neighbor, or relative to take your place or at least keep things going until you can start working again. Tasks you can teach them may include answering emails, writing content for websites, or conducting classes. If your illness isn’t too intense, you may be able to juggle your tasks around so you can take care of them yourself.
If you have clients you regularly write articles for, you might want to write a few extra articles for them in advance. That way, if you become seriously ill, you can send them those extra articles and not have to worry about catching up
Back up your files and save them often. Try to choose clients who are flexible and patient enough to let you start working again once the problems are dealt with. At the very worst, you can just pick up where you left off when you get well again.
In conclusion, the aforementioned points would help you out a great deal as work from home has become a norm ever since the corona virus broke out a couple of months back and as an added bonus, do read about the Evergreen Wealth Formula 2.0 review online to understand things in a broader prospect without sacrificing on the main credentials.
Follow these tips and you’ll be able to bounce right back in the face of any crisis.